News

Cheil hires its first media director in China

Joanna XuKorean ad agency Cheil has installed its first media director in China.

Joanna Xu joins the agency from OMD with a brief to grow Cheil’s media team. Until now, media has been handled by the agency’s account planning teams.

Xu will be based in Beijing, and report to Jong Hyun Kim, Cheil Greater China’s president.

Over a ten-year career, Xu worked at ZenithOptimedia before joining OMD. She has worked with clients including Apple, Xian-Janssen, Nokia, Lexus, Mengniu and Citizen.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing