Cheil hires its first media director in China
Korean ad agency Cheil has installed its first media director in China.
Joanna Xu joins the agency from OMD with a brief to grow Cheil’s media team. Until now, media has been handled by the agency’s account planning teams.
Xu will be based in Beijing, and report to Jong Hyun Kim, Cheil Greater China’s president.
Over a ten-year career, Xu worked at ZenithOptimedia before joining OMD. She has worked with clients including Apple, Xian-Janssen, Nokia, Lexus, Mengniu and Citizen.
Have your say