FYI

Digi announces Malaysia’s first virtual awards

Malaysian mobile telco provider Digi has announced what it claims to be the country’s first virtual awards ceremony.

The announcement:

DiGi Telecommunications, one of Malaysia’s leading mobile service providers recently celebrated their 3 awards – DiGi WWWOW Awards 2013.

Conceived in 2011, the DiGi WWWOW Awards is a 100% user-generated showcase that celebrates the creativity, ingenuity and entrepreneurialism of ordinary Malaysians, who use the Internet in extraordinary ways to inspire others.

To extend the reach of this year’s awards, DiGi introduced Malaysia’s first-ever virtual awards. A simple Internet-tech based infrastructure that enabled the live web streaming of the awards, with cross-overs between 5 separate venues. The system included 2 main Internet connections, an output signal from the main venue to the web portals and input signals from 4 Starbucks outlets. The input signals relied solely on DiGi broadband modems connected to laptops. Also, 2 Skype connections were maintained throughout the awards ceremony to facilitate the coordination between the video directors and the remote ground crews. The result was a seamless web live stream of the awards show at the main venue, the 4 Starbucks outlets and on the wwwow.my microsite, for all Malaysians to see.

There were 15 categories up for contention; in which winners were selected based on public votes and judges’ deliberation. Endorsed by the Malaysian Communications & Multimedia Commission (MCMC), this year’s awards programme recognised Malaysia’s top talents who have inspired others to achieve greater things and do more good, via social media, digital content and web commerce.

DiGi’s Head of Marketing Services, Chan May Ling said, “We decided to go all out to achieve something unprecedented this year, in line with our theme Dream Big, Do Bigger. The virtual awards is something we’re proud of initiating, and it further builds upon our ‘Internet For All’ mission by showing everyone the cool things we can accomplish by being connected to the Internet. I hope we can all continue to work towards achieving greater things on the online platform.”

The awards gathered a record of over 1,932 unique entries submitted throughout a 30 day period and over 39,000 votes, despite the shorter campaign period from 3 to 23 June 2013.

This year, viral interest was also stronger, with more than 8,900 tweets generated from 4,300 tweets reaching 7 million carrying the #DGWWWOW hashtag, creating over 155.7 million impressions. In fact, the #DGWWWOW hashtag actually trended at No.1 on the awards ceremony day itself! Meanwhile, the wwwow.my microsite garnered 505,000 page views from 388,000 unique visitors in 5 weeks.

The DiGi WWWOW Internet For All Awards 2013 is supported by main partners ASTRO, Era.fm, Hitz.fm, Asia Web Direct, AIG, HTC Malaysia and Starbucks Malaysia, and key industry partners ChurpChurp, Google Malaysia, IACT College, InMobi, Innity, Lowyat.net, Malaysiakini, MSN, Mudah.my, Nuffnang, Says.my and Yahoo!

Source: press release

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