Edmund Choe returns to Singapore as TBWA’s Southeast Asia chief creative officer

Edmund ChoeThe top creative for TBWA in China is moving to Singapore to take on a new role as the agency’s chief creative officer for Singapore and Southeast Asia.

Edmund Choe, currently head of creative for TBWA\Greater China, will move to the Singapore office to take on the position at the end of this year.

Keith Smith, TBWA’s international president, said in a statement: “Ed has contributed so much to TBWA already after two and a half years in China and we’re delighted to be able to fulfill his personal desire to move back to Singapore.”

“TBWA\Singapore is a pivotal agency in the region and as chief creative officer, Ed will continue to contribute to our growth and success,” Smith said.

Choe began his career at Batey in Singapore. He then moved to Ogilvy, then spent a long stint at Saatchi & Saatchi, working in Singapore, Malaysia, Indonesia and China.

Ian Thubron, president of TBWA\Greater China echoed the sentiment and went on to say that a search is underway for a Chief Creative Officer for TBWA\China. “Ed has made a great contribution to TBWA across Greater China and his shoes will not be easy ones to fill.

“However, we’re thrilled that Ed will be continuing his contribution from Singapore and to manage the transition smoothly, he will remain in place until the end of 2013,” he said.


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