FYI

Golin Harris wins Unilever’s Clear and Lux brands in China

PR agency Golin Harris has won two assignments from Unilever, picking up Clear and Lux in China.

The announcement:

SHANGHAI (16 AUGUST 2013) – Unilever China has expanded its partnership with global communications agency GolinHarris to include two of its world-famous brands, after a competitive pitch. The Holmes Report Agency of the Year will continue working with Dove Hair, and has been given the added responsibility of strategic council to both global brands Clear and Lux’s hair care products.

“GolinHarris played an integral role in the success of our 2012 Dove Masterbrand campaign, which attracted 15 million participants nationwide. Based on their quality of service and true insight of our brand, we’ve decided to continue our partnership, while expanding their strategic scope to our Clear and Lux-brands. Together we look forward to building on our past success and achieving our brand positioning goals,” said Maxwell Xu, Brand Building Director Hair Care, Unilever China.

GolinHarris will continue to provide strategic planning and execution for Dove Hair Care on a retainer basis, after conducting the 2012 Dove Masterbrand campaign to position the brand among its target audience in China. The agency is providing strategic input and planning for both the Clear and Lux brands, helping to shape their integrated communications and media relations efforts. They have already provided overall strategic planning for the integrated communications effort of Shanghai Sonic, an upcoming Shanghai music festival. The event is sponsored by Clear.

“We are thrilled to continue our involvement with Dove, as well as with the Clear and Lux hair care brands. Telling their unique brand stories is perfectly suited to our new g4 agency model and I’m confident we will provide each brand with creative insight and strategic direction,” commented Sarah Chin, vice president & general manager of GolinHarris Shanghai.

Source: press release

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