Guinness launches teaser campaign ahead of Arthur’s Day celebrations in Singapore

Guinness Singapore has launched a teaser campaign in social media ahead of the Arthur’s Day celebrations to commemorate the beer brand’s founder Arthur Guinness.

A series of stunt videos, one featuring a tap dispensing free beer placed in the centre of Singapore’s CBD, have been uploaded to YouTube.

Another video features a stunt to find Singapore’s ‘boldest busker’.

The videos direct fans of the brand to the Guinness Singapore Facebook page for the chance to win tickets to the Guinness Arthur’s Day concert on 27 September. The concert features US rock band The Fray.

The agency behind the campaign is BBDO Singapore.


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