FYI

Havas Media wins back Bloomberg in India

Media buyer Havas Media has announced regaining its Bloomberg account in India.

The announcement:

Mumbai, August 6, 2013: Havas Media India announced today its reappointment as the media AOR of Bloomberg TV India. For a short span of time the account was being handled by Aegis Media’s Vizeum India.

“Bloomberg TV India is all about catering to the elite key decision makers. Havas has demonstrated expertise in using media innovatively and we look forward to a great new relationship”, said Sriram Kilambi, President, Bloomberg TV India.

“It is wonderful to renew ties with Bloomberg TV India. We are closely tuned in to their brand philosophy and keen growth path. Our meaningful brands framework is perfectly suited and will increasingly be applied to create connections to further enable Bloomberg TV India to talk to their audience on this trajectory”, said Anita Nayyar, CEO Havas Media Group, India & South Asia.

“We are glad Bloomberg TV India thought us the correct people to partner with for their future plans. It is an interesting product and they are good people to work with; it is wonderful to have them back”, added Mohit Joshi, Managing Director, Havas Media India.

Source: press release

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