Havas Media wins Sofitel So Singapore

Media agency Havas Media has reported winning hotel brand Sofitel So Singapore.

The announcement:

Singapore, 15 August, 2013 – Sofitel So Singapore, the muchanticipated boutique luxury hotel in the heart of Singapore’s CBD, has tapped Havas Media Singapore to manage their media duties within the region.

Building on the time-honored establishment of Sofitel Luxury Hotels and their unique brand blueprint that combines French luxury with the essence of local tradition, Sofitel So is the ‘designer hotel’ label featuring trendy hotels in contemporary locations, with a focus on the destination.

Reflecting a strong flare for design, each Sofitel So hotel combines the iconic Sofitel “art de vivre” with a signature of an international designer from the worlds of fashion or art to present the best of the location.

Art and fashion maestro, MrKarl Lagerfeld, has designed the hotel’s emblem, The Lion’s Seal, and other surprise elements for the Singapore property, while Kenzo Takada provided design direction for the Sofitel So Mauritius, and Monsieur Christian Lacroix added his touch to the Sofitel So Bangkok.

Sofitel So Singapore is the third addition globally to Sofitel So’s expanding portfolio, while other hotels are currently under way in Mumbai, Rio and Auckland.

Keeping the hotel’s December launch in mind, Tony Chisholm, General Manager for Sofitel So Singapore, said: “The agency will be responsible for the communication planning and positioning for the property in the region.”

Commenting on the win, Manu Sanghi, Director of International Business, Havas Media said: “Sofitel So is a very welcome addition to our existing Accor Group Hotel’s portfolio and further strengthens our relationship with the group. We are looking forward to working on an exciting launch campaign for Sofitel So Singapore.”

Source: press release


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