News

Charity asks Malaysians to donate their organs

Ad agency TBWA has launched a campaign for the Malaysian Society of Transplantation to reverse a trend of falling organ donations in the Southeast Asian country.

Malaysia has among the lowest number of organ donors in the world.

“Things have come to a critical stage,” said Chow Kok Keong, creative director at TBWA\Kuala Lumpur. “We made a film to urge the public to register as organ donors.”

Credits:
Chief Creative Officer: Saad Hussein
Creative Director: Chow Kok Keong
Art Director: Loo Kok Seng / Chow Kok Keong
Writer: Tan Jit Seng
AV Producer: Stephanie Ooi/ Chey Feng Mey
Film Director: Wong Shu Kor / Chow Kok Keong
Production House: Studio 31
Director of Photography: Brandon Wong
Post Production House: Munching Monsters
Music: Canang Studio
Media Agency: OMD

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