OMD wins agency of the year at Singapore Media Awards, HPB claims best in show

Ian Loon: joint winner of media person of the year

Ian Loon: joint winner of Singapore’s media person of the year with Ray Pak

A campaign for the Health Promotion Board was named best in show at the Singapore Media Awards last night.

The campaign, ‘Nan Yan Zhi Ying: Talking Saves Lives’ by Carat Singapore, won the grand prix, but media agency of the year went to OMD.

The media person of the year award was shared between Starcom MediaVest Group’s regional director for digital and content Ian Loon, and Ray Pak, GM of Mediabrands, who moved from Starcom in 2011.

The winners list in full:

Best Use of Digital
Heineken Passport
Asia Pacific Breweries

Best Use of Mobile
The Friso Journey App
Friesland Campina Singapore

Best Use of Search
AirAsia – Show me the ROI
iProspect Singapore
AirAsia Singapore

Best Use of Magazines
Carlsberg Where’s the Party
OMD Singapore
Carlsberg Singapore

Best Use of Newspapers
Making Samsung Galaxy S4 the Headline!
Starcom MediaVest Group
Samsung Asia

Best Use of Outdoor
Cadbury-Welcome to Joyville
Mindshare Singapore
Kraft Foods Singapore

Best Use of Radio
Nan Yan Zhi Ying: Talking Saves Lives
Carat Singapore
Health Promotion Board

Best Use of Television
Breeze Today I Am
Mindshare Singapore
Unilever Singapore

Best Business to Business Campaign
Springboarding Oracle into the IT Hardware Space
Oracle Corporation

Best Experiential Marketing Campaign
Expect the Even More Unexpected
Havas Media Asia Pacific
DBS Bank

Best Integrated Media Campaign
KFC Zinger Rice – Singapore Refuel Package
KFC Singapore

Best Pan Asian Campaign
Driving Change with Caltex
MEC Singapore

Best Strategic Launch
McDonalds Everyday Savers menu: Your New Hawker Vendor
OMD Singapore
McDonalds Singapore

Best Smart Use of Media Campaign
Ambush: Samsung Game Changing Campaign
Starcom MediaVest Group
Samsung Asia

Best Youth Marketing Campaign
OMD & Fuse
Health Promotion Board

Best CSR
UT POP-UP! For the local talent
OMD Singapore
Uniqlo Singapore

Media Person of the Year – Special Merit Award
Ian Loon, Starcom MediaVest Group
Ray Pak, Mediabrands

Young Media Person of the Year
Sim Li Fen, OMD Singapore

Young Digital Planner of the Year
Marilyn Yeong, PHD Singapore

Media Sales Person of the Year
Jimus Tan, MediaCorp


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing