Profero lands global DFS account

Digital agency Profero has announced winning retail brand DFS after a competitive pitch.

The announcement:

Profero, the world’s largest independent digital agency, has been appointed by DFS Group Ltd, the world’s leading luxury retailer for travellers, as global digital agency of record after a competitive pitch.

The agreement in which Profero will manage DFS’ digital strategy, creative and production activity across all territories is effective immediately.

DFS said they were delighted to appoint Profero as their digital agency of record.

“Profero really stood out in the pitch by demonstrating a fresh and passionate approach to our business and its global objectives,” Aitor Garcia Sastre (DFS Senior Digital Marketing Manager).

“Their response to our brief demonstrated a sound strategic vision with an integrated approach that included creative, technical and strategy together in one experienced and helpful team.

“The DFS team is very excited to be working with Profero to and execute and evolve our digital strategies for 2013 and beyond.”

Profero South Asia MD Stuart Edwards said the win demonstrated Profero’s philosophy of partnering with the world’s biggest brands to innovate and create the best digital solutions.

“At Profero we pride ourselves in working hand-in-hand with our partners to deliver not only exciting and creative technical solutions, but the long-term strategic insights and support that really bring them to life,” he said.

“We see DFS as market leaders in luxury retail with a passionate commitment to use innovation to meet their customers needs. It’s incredibly exciting for us creating a great synergy between the two organisations.

“This is a great win for the Profero Asia team, as we continue to expand andbuild upon our strong foundations in one of the world’s most exciting and dynamic markets,” he added.

Source: press release


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