FYI

Edelman Malaysia appoints Sahana Prabhakar to run healthcare practice

PR agency Edelman has appointed Sahana Prabhakar as senior manager of its healthcare practice in Malaysia.

She moves from Edelman’s India office.

The announcement

August 15, 2013, KUALA LUMPUR: Edelman Malaysia (Edelman Public Relations Worldwide Sdn Bhd), the largest public relations firm in the country with 43 employees, today announced the appointment of Sahana Prabhakar as senior manager of its Health practice, effective immediately.

Prabhakar has transferred to Edelman Malaysia after spending two years in the Edelman India office, where she played a pivotal role providing counsel on corporate reputation, employee engagement and brand management for AstraZeneca. Prabhakar brings a total of seven years’ experience working with multinational healthcare clients such as Quintiles, AstraZeneca and Sanofi.

Prabhakar reports to Raymond Siva, managing director, Edelman Malaysia.

“Healthcare is of primary importance to Malaysians,” said Siva. “Issues ranging from healthcare coverage and the quality of healthcare professionals, to hospitalisation and drug costs, are issues that need lucid enunciation and empathy. Guided by our deep professional expertise, research based insights and  understanding of the regulatory environment, Edelman is able to provide strategic counsel and local perspective to our clients here. With Prabhakar’s appointment, we are confident in building a Health team with depth to counsel for both local and global health clients.”

“Edelman has very strong relations with large healthcare clients globally,” added Siva. “By leveraging this strong global network, we are in a position to understand the evolving needs of our clients better and provide them with counsel that is prompt and effective. We will continue to strengthen our team in the near future to offer healthcare clients counsel in digital, market access, risk assessment, promoting wellness and corporate reputation management.”

Sahana Prabhakar, senior manager, Health practice, Edelman Malaysia Prabhakar has worked extensively with organisations in the healthcare, finance and technology sectors. Her experience includes counselling clients on issues management, corporate reputation management, executive positioning and profiling, and brand power management. At Edelman India, Prabhakar was a crucial member of Edelman’s global client team for AstraZeneca, where she was seconded at AstraZeneca to support both internal and external communication for the global pharmaceutical company.

Prabhakar has managed multi-stakeholder communications for a number of complex issues that impacted business operations, working extensively on clients such as Kotak Mahindra Bank, Mahindra & Mahindra, Quintiles (Clinical Research Organisation), Royal Bank of Scotland (RBS), Union Bank of Switzerland (UBS), Vodafone Essar and Vodafone International during the span of her career.

She holds a post-graduate diploma in Public Relations & Corporate Communications from Xavier Institute of Communications, Mumbai (India).

Source: press release

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