Singapore Airlines releases ‘making of’ video ahead of campaign launch

Singapore Airlines has released a video on YouTube to show its customers “the lengths we go to” to produce TV commercials.

The five-minute video has been posted online ahead of a new campaign the carrier is launching in the coming days.

SIA has also released the video on its Facebook page, with the message: “We’ll be launching a new series of ads next week, and we couldn’t be more excited! Take a sneak peek behind the scenes and discover the lengths we go to.”

The agency behind the campaign is TBWA, which won the prestigious account in 2008, beating Publicis and DDB in a final round of pitching.

DDB Singapore boss David Tang said that not winning the SIA pitch was his biggest regret in a 15-year spell running the agency in an interview with Mumbrella this week.


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