Smiths Detection appoints Edelman for PR drive

Edelman has announced winning the PR account for Smiths Detection, a tech firm that detects chemical, biological, radiological, nuclear and explosive threats.

The announcement:

Singapore, 15 August 2013: Smiths Detection, the world’s leading provider of advanced technologies to identify constantly evolving chemical, biological, radiological, nuclear and explosive (CBRNE) threats, today announced that it has appointed Edelman as its PR agency of record for the Asia Pacific region, effective immediately. The appointment will see Edelman roll-out an integrated communications campaign led out of Singapore that encompasses corporate reputation, events management and media relations across Asia Pacific markets including Australia, Malaysia, Korea and Japan.

“The strength of the Edelman network coupled with the team’s ability to understand our company’s proposition and the industry we’re in was pivotal in our decision to appoint them.

With the threat detection and security industry continuing to grow steadily in Asia, we look forward to working with Edelman to drive and expand our presence and thought leadership in the region,” said Gary Gan, communications and marketing director of Smiths Detection Asia Pacific.

With research and development facilities in six countries and systems deployed from Alaska to New Zealand, Smiths Detection is a global leader in the provision of threat detection and screening technologies for military, transportation, homeland security and resilience applications to safeguard society, protect life and support the free flow of trade.

Amanda Goh, managing director of Edelman Singapore, said, “Security and detection are top of mind for obvious reasons, but there’s a great story that’s unknown. Smiths Detection is at the forefront of detection innovation, and the opportunity is to create and drive that narrative across the region. This partnership is testament to the strength of our network and cross-market capabilities, and we are confident that we will drive the desired impact and outcomes for Smiths Detection.”

Source: press release


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