FYI

Starcom hires Christopher Harris to run content division in Indonesia

Liquid Thread, Starcom’s digital and content arm, has hired Christoper Harris to run its Indonesian operation.

The announcement:

Christopher Harris has joined as Digital Director Liquid Thread, the digital and content division of Starcom MediaVest Group in Indonesia.

In his new role, Harris is responsible for driving the digital and content business for Liquid Thread, and developing the strategic direction of the business. In addition, Harris will spearhead the growth of existing service offerings and the creation of new ones, expand opportunities with publishers, align with Starcom MediaVest’s offline business units and bring in the best and brightest new talent.

Harris was most recently with BBDO/ Proximity in Indonesia and Singapore, leading Visa’s Digital business for Asia Pacific and CEMEA.

He reports into to Ravi Bhaya, Technical Advisor of Starcom Indonesia.

“We have seen 400% growth in Indonesia in the last two years and we expect to scale greater heights this year. The addition of Christopher is proof that Starcom MediaVest Group Indonesia is serious in investing in top talent to further its digital leadership and expertise in Indonesia. His 14 years of digital creative and media experience from leading agencies in the US, Middle East and Asia fits well with the direction Starcom MediaVest Group is headed globally as the Human Experience company,” said Bhaya Technical Advisor of Starcom Indonesia.

“The scale and pace of Indonesia’s Internet growth, specifically mobile and social is impressive. Starcom MediaVest Group is well positioned to lead in digital and content and help brands and clients make sense of the complex marketing and media ecosystem we now live in. I look forward to working with clients, partners and the Liquid Thread team to chart new territory in digital and develop world class integrated work to move our client’s businesses and brands,” said Harris.

Source: press release

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