FYI

Adlux appoints Carl Davies as APAC sales director

Online technology firm Adlux has appointed Carl Davies as Asia Pacific sales director.

The announcement:

Carl DaviesAdlux, a global online marketing and technology leader, is excited to announce the appointment of Carl Davies to the position of Sales Director for the Asia Pacific region. In his new role, Davies will be responsible for driving sales operations as well as business development initiatives across the region.

Davies has a deep understanding and expertise in taking companies to the next level of growth, with over 13 years’ experience in sales excellence across a full spectrum of media channels, including print, TV and digital. He is one of the most seasoned and highly respected media sales leaders in Australia with a proven track record in leading, managing and mentoring extremely high performing sales teams.

Prior to joining Adlux, Davies was the National Sales Director of Carsales.com.au, Australia’s leading automotive website. During this time Davies oversaw revenue growth of more than 35% annually for four consecutive years. Furthermore, he built one of the strongest networks of agency and direct clients in Australia during his tenure at CarSales.

He has held management roles in Stenmark Organisation, Fairfax Media, as well as developing the digital commercial offer, in conjunction with leading the sales team for SBS TV.

Commenting on the appointment, Nicholas Stavropoulos, CEO of Adlux said: “Asia Pacific is gaining increasing strategic importance for players in the digital arena and Carl brings strong leadership to our sales, strategy, client management and delivery functions. I believe that his expertise in sales, management, digital advertising and online media, will be instrumental in pulling our assets together and spearheading growth through our local teams. He helped build CarSales’ agency and direct client business and we are thrilled that he’ll be doing the same at Adlux.”

“The opportunities facing both Adlux and the world of digital advertising are very exciting,” said Davies. “I’m looking forward to providing brands with platform capabilities along with tailored online marketing solutions that will reach their audiences more efficiently and effectively. In an increasingly demanding and competitive market, experience, innovation, plus multiplicity of approach will be key to moving forward.”

Source: press release

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