Aegis acquires Chinese digital agency Trio

From left: April Chang, Jean Lin, Chris Chen, Britney Pai

April Chang, Jean Lin, Chris Chen, Britney Pai

Media agency group Aegis has acquired full service digital agency Trio.

The 120-staff agency will form part of the Isobar digital network in China that includes wwwins Isobar and OMP.

The agency will be rebranded Trio Isobar.

The agency will continue to be led by CEO and ECD Chris Chen, with GM April Chang and deputy GM Britney Pai in support.

Jean Lin, CEO of Isobar Asia Pacific and global chief strategy officer said:  “TRIO offers great credibility in China when it comes to integrated creative and digital innovation, not to mention the agency’s pioneering spirit and strength of talent – something Isobar is always on the lookout for around the world. The addition of TRIOwill make Isobar one of the largest digital marketing agency networks, with over 700+ digital specialists in China including wwwins Isobar and OMP.”

Chris Chen, CEO and Executive Creative Director of Trio Isobar said: “Isobar’s reputation is strong in China so when the opportunity arose to join the Aegis Media network it was an obvious decision and one that will grow our business exponentially. Isobar’s full-service digital focus and scope also allows us to connect with clients across Aegis Media in China and provide increased capabilities across the network.”


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