Aegis launches agency trading desk in China

Aegis Media has launched an agency trading desk in China.

Amnet, which is already operational in Australia, the US and the UK, launches on the mainland offering real-time bidding in digital display, mobile and video.

Aegis says the platform will be extended to other media once “real-time trading becomes the norm”.

KF Lee, CEO Aegis Media China said: “The launch of Amnet in China is one of the key strategic investments for Aegis Media.”

“It will further strengthen our market leadership in digital media and marketing innovation, and provide our clients real-time advertising capabilities so they can truly engage their targeted customers to improve their integrated marketing effectiveness,” Lee said.

Lawrence Wan, MD of Amnet China added: “Unveiling Amnet China reflects our drive to deliver true audience buying efficiency as the country evolves into a data-driven advertising environment.”

“Since May this year, Amnet China has been working with clients and successfully integrated RTB services into their communication strategy,” he said.

“Meanwhile, we have been in unique collaboration with leading DSP and media partners such as Baidu, the biggest search engine in China, on numerous data-driven display technologies to maximize value for clients.”


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