Changi Airport invites travelers to rethink travel

Changi AirportJWT is behind a new campaign for Singapore’s Changi Airport.

The campaign positions Changi as the starting point of people’s holidays, inviting travelers to arrive early to sample its attractions before their flight.

The campaign uses print, outdoor and online, and the line: “rethink travel”.

“Only an airport that constantly redefines what airport is can own the idea of ‘rethink travel’,” said Valerie Cheng, chief creative officer of JWT Singapore. “Changi is the global leader in the airport category, and we’re proud to help spread the word of what this unique brand has to offer.”

The campaign features Changi’s butterfly garden, indoor slide, restaurants and art installations.


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