FYI

Getty Images installs video wall at Spikes Asia

Getty Images is to install a video wall at advertising festival Spikes Asia as part of a marketing push to show adland what the future of video looks like.

Getty used the installation at the Cannes Lions in the South of France in June.

The announcement:

Singapore, 2 September, 2013 – As the market leader in the video space, with more than 20,000 hours of clips, Getty Images knows video will play a pivotal role in the future of the creative industry. But what will that future look like?

Getty Images’ experts will share compelling insight around the future of video and the rise of transmedia storytelling at the Spikes Asia Festival of Creativity, 15 – 17 September, 2013.

“Video consumption has experienced outstanding growth in recent years, especially via online and mobile platforms, as well as motion-enabled advertising like billboards and outdoor digital screens.  Demand for a transmedia experience is seeing advertising strategies shift from static to dynamic content, often co-created through audience participation, enabling consumers to interact with brand stories in unprecedented ways” Elvira Lodewick, Marketing Director, APAC at Getty Images said. “The Getty Images team is excited to share its creative insight, trend discovery and vast video offering with delegates at Spikes.”

Getty Images is collaborating with award-winning production and installation artists The Light Surgeons to produce a dynamic video wall. Made up of synonymous screens, the wall will allow delegates to interact with Getty Images creative video content in a unique and playful way. Getty Images’ debut of the video wall earlier this year at Cannes Lions can be viewed here.

For the second consecutive year, Getty Images will sponsor and support the Young Spikes Competition. The competition pits Asia Pacific’s next generation of talented creatives against the clock to produce an award-winning campaign. Getty Images will be the exclusive content provider for the competition, enabling participants to draw from its broad range of creative imagery to help them produce inspiring work of their own.

Lodewick continues: “Getty Images’ support of the Young Spikes Competition produces work that both informs and surprises us. It is very rewarding to see some of the region’s most talented young creatives use Getty Images’ content to produce such remarkable work.”

Click here to view a video showcasing the cutting-edge technology Getty Images’ global network of contributors are employing to produce unique, award-winning video content.

Source: press release

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