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Grey hires suit and planner to service Gillette

Sanjay Chaudhari

Sanjay Chaudhari

Shahvez Afridi

Shahvez Afridi

Advertising agency Grey has brought in a senior suit and a planner to run Gillette, an account it won from BBDO in April after a global realignment.

Sanjay Chaudhari joins as vice-president and client service director from Ogilvy while Shahvez Afridi joins as regional planning director from BBDO.

At Ogilvy, Chaudhari was GM of global brand management in Japan. He has worked previously at DDB, Dentsu, Y&R and Lowe.

Afridi moves over from BBDO in Singapore. He was also worked at Lowe in Mumbai and Delhi on both Procter & Gamble and Unilever accounts.

“We are excited to have Gillette, the world’s leading men’s shaving line as our client. This is the second P&G account won by Grey globally following Duracell. The win signifies client’s continued trust and confidence in Grey – at Cannes this year, we picked up three Cannes Lions awards, a Gold and two Bronze for Duracell,” said Fernando Beretta, who leads the Gillette business for Grey regionally.

“The Asia-Pacific region is a huge untapped potential in terms of the male grooming market. Rising affluence is resulting in growing disposable incomes and encouraging more generous spending by men on themselves. With their strategic insights and broad management experience, I’m confident that Sanjay and Shahvez are well-positioned to drive the next growth phrase for Gillette,”

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