Heineken ‘Dropped’ series finales in the Philippines

Heinken has released the final installment of its ‘Dropped’ adventure series in which young men are placed in extreme locations with the bare minimum needed to survive.

In the final episode, an Irishman and  a Pole are dropped on an island in the Philippines.

“Dropping two guys together from different cultures into a beautiful tropical island in the Philippines was a fitting conclusion to the campaign. Murray and Jakub quickly realized that if they were to succeed in their adventure together, first and foremost, they had to build a friendship,” said Eric Quennoy, Executive Creative Director at W+K Amsterdam, the agency behind the campaign.

“That spirit of openness is very much a Heineken quality, so it was amazing to see just how well they got along from the outset. Honestly, the chemistry between the two was so entertaining you could pretty much write a TV sitcom around these two characters,” he said.

The campaign consists of six episodes, which are hosted on Heineken’s YouTube channel.


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