Ikea: make space better

BBH has released a campaign for Ikea ahead of the furniture retailer’s 2014 catalogue launch in Singapore and Malaysia.

The launch comes three months after BBH won the Ikea account.

The TV, print, outdoor and social media campaign uses the slogan ‘Make Space Better’.

Christina Chong, managing partner, BBH Asia Pacific, said: “Space constraint is an increasing reality for us. But instead of focusing on the problem of needing more space, this campaign offers the simple solution of making space better with furniture solutions.”

Ikea ad


  • Scott Mcclelland – Executive Creative Director
  • Angie Featherstone – Senior Copywriter
  • Eirma Webster – Senior Art Director
  • Lim Chiao Woon – Senior Copywriter
  • Marcus Yuen – Art Director
  • Germaine Chen – Art Director
  • Ronald Bunaidi – Designer
  • Account Management:
  • Christina Chong – Business Director
  • Sheila Melbye – Associate Account Director
  • Louis Ong – Account Manager
  • Jade Cheng – Account Executive
  • Strategic Planning:
  • James Sowden – Head of Engagement Planning
  • Lindsey Cummings – Engagement Planner
  • Josie Khng – Social Strategist
  • Production:
  • Brell Chen – Head of Print
  • Lesley Chelvan – Producer
  • Richard Mayo-Smith – Producer
  • Production Partners
  • Photography Production: Frame by Frame
  • Photographer – Xuan Ong
  • Digital Imaging: Wellcom @ BBH
  • TVC Production: Flying Fish/ Biscuit Films
  • Director – Wade Shotter
  • Post Production: VHQ
  • Audio: Fuse

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