Naked holding company boss: Singapore reopening not top priority

Naked's Singapore office

Naked’s Singapore office

The re-opening of the Singapore office of strategy agency Naked Communications is not part of the immediate plans of its owner, the company’s CEO has said.

Matthew Melhuish, boss of Naked’s holding company Enero, told Mumbrella that while Singapore is an important strategic market, a relaunch was not a priority for the company.

Naked closed its Singapore office last year. Naked Auckland wound up in March, leaving Tokyo as the only APAC office outside of Australia. Naked withdrew from India in 2012 after two years in business.

Melhuish said: “While clearly an important market, reopening [in Singapore] is not in our immediate plans at the moment. We are maintaining a watching brief and will revisit at the right point down the track.”

“In terms of our Asian presence we also have a thriving office in Tokyo,” he said.

On the closure of Naked’s Mumbai office, Melhuish said the venture had been “a trial”.

Enero has been struggling amid tough economic conditions and is still feeling the effects of one of the most dramatic corporate restructures ever seen in Australia’s marketing industry.

Melhuish’s comments come as news emerges that Naked’s global boss Richard Dunmall has left the agency after only a few months in charge.


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