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Profero turns focus on retail clients in Southeast Asia

Stuart Edwards

Stuart Edwards

Digital agency Profero is looking to grow its retail client portfolio in Southeast Asia as it looks to fill what it sees as a quality gap in digital retail marketing in the region.

The focus on the retail sector comes off the back of Profero winning the global DFS account last month.

“A lot of retailer’s digital platforms were built as a knee-jerk reaction to shifting consumer behaviour over the last decade. Hence we’ve seen a focus on the launch of new apps or tablet websites rather than true long-term holistic digital marketing plans,” said Stuart Edwards, Profero’s South Asia head.

“It is only now that many smart retailers have realised that digital marketing is about more than replicating bricks and mortar campaigns,” he said.

Edwards noted that while retail was not the Profero’s “defining priority”, the agency’s legacy working with clients such as Marks & Spencer, ASOS and Western Union would help it pick up retail business.

“In Southeast Asia, e-commerce continues to show strong growth. Profero’s strong network of offices in the region means we are really well placed to help retail clients best take advantage of these opportunities,” he said.

Stuart Edwards moved to the region eight months ago, closely followed by global CEO Wayne Arnold. Both are now based in Singapore.

Profero has over 250 staff in Asia, and claims to be the largest independent digital agency in the region.

Profero recently merged with Japanese agency Alien-Eye. In Asia, the agency has offices in Seoul, Tokyo, Beijing, Shanghai, Singapore and Sydney.

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