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Spikes Asia ‘scam’ entry thrown out of media category

Spikes AsiaAn entry has been thrown out of the media category at ad awards show Spikes Asia because the jury concluded that it was scam – work entered purely for the purpose of winning an award.

The entry, which was submitted by a creative agency, was disqualified because the jury felt that it lacked sufficient evidence to back up its claims.

“When we first looked at the campaign we thought it was an amazing idea. But after digging into the entry in detail we decided that it could not be considered for the shortlist,” the chairman of the media jury Mike Cooper, the worldwide CEO of PHD, told Mumbrella.

Mike Cooper

Mike Cooper

“Given the technology used, there is no way that the campaign could have run in the way that was being claimed – and there were no results to back it up,” he said.

“It’s sad, but we’re now seeing scam creeping into media too.”

Cooper, who has sat on a number of juries at global advertising shows including Cannes Lions, said it was the first time he had known an entry to be excluded from a media category after being adjudged to be scam.

He would not reveal the agency behind the campaign, nor which country it was from.

However, Cooper said that he felt that scam in media “would not become a trend” and would continue to be an issue for the creative side of the business.

Update: Mumbrella understands that the entry won a media lion at Cannes.

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