Spikes judge Tham Khai Meng: ‘we are highly vigilant of scam’
Ogilvy’s Tham Khai Meng
One of the top judges at Spikes Asia has said that he will be giving global brands more points than unknown brands during the judging process – because it is harder for agencies to do good work on bigger brands.
Talking to Mumbrella about the print category, which is notorious for scam ads, Tham Khai Meng, chairman of the film, outdoor, print, radio and integrated categories, said: “These days, we try and award ‘degree of difficulty’ to big global brands, at least that’s what I try and implement.”
“Big brand work get more marks because they are extremely tough to manage and sell to,” said Tham, who is worldwide creative director of Ogilvy & Mather.
“Doing great work on smaller brands are easier, but they get knocked to the wayside, as they are harder to win these days.”
He added: “We are highly vigilant of scam ads, of course.”
Spikes Asia started today. Entries were down marginally this year, with a fall in support mostly from India and Thailand.
Good to see that the big creative chief of Ogilvy is “vigilant of scam ads”
Sarcasm intended
ReplyHighly vigilant to enter as many as possible in as many categories as possible?
This industry never fails to amaze me.
ReplyI just fell over in my chair and choked on my water.
ReplyI just spat Coca-Cola™ all over my monitor.
ReplySo, I heard that TKM was [Edited under Mumbrella’s community guidelines]. Whatever he did, getting dismissed for poor conduct is nothing compared [Edited under Mumbrella’s community guidelines]. Hahahahahahahaha One thing is for sure, he’s not [Edited under Mumbrella’s community guidelines].
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