TBWA appoints Helsinki ECD Sami Thessman to lead Hong Kong creative offering

Sami Thessman

Sami Thessman

TBWA has appointed the ECD of its Helsinki office to lead its creative department in Hong Kong.

Sami Thessman joins as creative director of TBWA\Hong Kong and ECD of TBWA’s Digital Arts Network.

He replaces James Proctor, who left the agency after less than a year in the role in April, Mumbrella reported.

Joanne Lao, MD of TBWA\Hong Kong said: “Sami joins us from TBWA\Helsinki, one of the most innovative and creative offices in the network. We are delighted to be able to transfer great talent from within TBWA and continue to build on our on strong foundation of creative innovation.”

Thessman said: “It’s a great opportunity to join the team in Hong Kong, where there is a real culture and understanding of how creative thinking coupled with strong technological innovation can change businesses and brands. I look forward to being part of this dynamic team and adding to the already outstanding client offering.”


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