XM MD Vince Lui to run consulting practice

Vince LuiXM Asia has moved managing director Vince Lui to a regional role running the digital agency’s consulting business.

Lui, who has been with XM for 14 years in various roles, will lead the expansion of the consulting unit across the region.

Lui joined XM as director of technology and partnerships in 2001. He was later promoted to managing partner, then MD over a year and a half ago.

XM’s consulting practice recently set up a consumer experience lab, which can gauge the strengths of usability design using eye-tracking technology.

Lui said: “XM is as entrepreneurial as it is established across the region. We will continue to push the boundaries of customer engagement through design, data and technology.”

Paul Soon, CEO of XM Asia, added: “The consulting unit is a critical part of our business, and I look forward to working closely with Vince to extend those services to new markets, new partners and new clients.”


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