YouTube reveals most watched ads in Asia

Unilever's Lifebuoy ad

Unilever’s Lifebuoy ad

A TV spot for Turkish Airlines featuring the world’s best footballer was the most watched ad on YouTube over the past 12 months, according to stats released today by YouTube’s owner, Google.

The list, which is dominated by ads made outside of Asia Pacific, was compiled using both organic and paid views.

Australia’s Dumb Ways to Die for Metro Trains ranked third in the list.

John Merrifield, Google’s chief creative officer, Asia­ Pacific, said: “On YouTube, great brands are more than advertisers, they’re communities. And these communities are made up of real human beings: storytellers, musicians, athletes and comedians. When creative minds embrace the sight, sound and participation of online video, they move beyond advertising into the ranks of YouTube’s most beloved stars.”

The top ten most-watched ads on YouTube in Asia:

1 Turkish Airlines ­- Kobe vs Messi: Legends on Board
Ad agency: Alametifarika

2 Evian -­ Baby & Me
Ad agency: Havas

3 Metro Trains -­ Dumb Ways to Die
Ad agency: McCann Melbourne

4 Dove ­- Real Beauty Sketches
Ad agency: Ogilvy Brazil

5 Pepsi MAX ­- Test Drive
Ad agency: TBWA\Chiat\Day

6 Call of Duty -­ Black Ops 2
Ad agency: 72andSunny

7 GoPro Camera – HERO3
Ad agency: inhouse

8 Samsung Mobile -­ Introducing GALAXY S4
Ad agency: Cheil

9 Air New Zealand -­ Hobbit
Ad agency: DraftFCB

10 Lifebuoy -­ Help a Child Reach 5
Ad agency: Lowe


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