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Y&R Shanghai hires Kien Hoe from TBWA as group creative director

Kien Hoe

Kien Hoe

Y&R has hired Kien Hoe from TBWA as group creative director for its Shanghai office.

He will report to Y&R Greater China’s chief creative officer Nils Andersson.

“Kien’s track record speaks for itself when it comes to delivering great work for great clients. He is a huge asset to the Y&R team that is constantly striving to create work that is world-class, from China,” said Y&R Greater China chief creative officer Nils Andersson.

In a career that began in Malaysia, Hoe has worked at FCB – now DraftFCB – in Kuala Lumpur and Saatchi & Saatchi Malaysia, where he won Malaysia’s first film lion at Cannes.

He moved to China in 2008 to take a role as creative director at Saatchi & Saatchi Shanghai. He also worked at Ogilvy & Mather Shanghai.

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