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Zenith Optimedia hires Anupriya Acharya from Mindshare to lead Indian agency as group CEO

Anupriya AcharyaMedia agency Zenith Optimedia has appointed new leadership in India.

Anupriya Acharya joins from Mindshare where she ran the Unilever account across South Asia.

She takes on a newly created role as group CEO, running performance marketing division Resultrix, analytics arm Ninah and branded content unit Newcast as well as the main agency.

She will run the agency with ZenithOptimedia India CEO Satyajit Sen, Gulrez Alam, founder and global COO of Resultrix, Nitesh Sahay of Ninah and Newcast boss Navin Khemka.

Previously, Acharya has worked at Aegis Media in Singapore as CEO and president of MEC in India.

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