FYI

Zeno wins social media brief for Audi

Zeno has won the social media business of Audi in Singapore.

The announcement:

SINGAPORE – Zeno Group has been appointed by leading German luxury automobile manufacturer Audi as its social media agency of record in Singapore. The firm will be responsible for creating and overseeing an overall social strategy and program to reinforce Audi’s brand position in the social space.

This appointment came about after a rigorous review of leading social media agencies in Singapore that started in May 2013.

“Audi is a leading premium brand and we are glad that it has recognized our track record in helping companies find their purpose on social channels through our proprietary “Emotion Design” planning methodology,” said John Kerr, Managing Director, Zeno Group Asia. “Our experience in growing a social presence in the space allows us to effectively leverage an in-depth understanding of consumer values and audience behaviors for optimal engagement, growth rate and success.”

Zeno Asia, a Daniel J Edelman company, is a multi-national full service social agency with digital strategists, content planners and creatives under one roof. The firm currently works with brands like Lenovo, Intel, Far East Organization, Facebook and BlackBerry in Singapore.

Source: press release

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