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Advertisers are partly to blame for rising piracy, say content makers

CASBAAPressuring advertisers is one of the most realistic ways of controlling piracy in Asia, content makers said at the CASBAA pay-TV conference in Hong Kong today.

A panel on piracy said that forcing brands whose ads appear on pirated content sites to withdraw their support is one of the bests way to curb rising pirate rates in Asia.

“There are mainstream advertisers on The Pirate Bay that shouldn’t be there,” said Joe Welch, SVP, government relations, Asia, 21st Century Fox. “They need to be contacted and told to stop.”

“Also online advertising networks need to be contacted, and they should play along country by country,” he said.

The blocking of piracy web sites and changing how searches for content appears in search engines are two other realistic ways piracy can be curbed, the panel suggested.

The other panelists included Paul Berriman, group CEO at PCCW, and Jonathan Spink, CEO of HBO Asia.

Spink said: “Piracy has always been considered US issue. But it is increasingly affecting people in this region – in Hong Kong, China and India and its Bollywood films.”

“It’s a worldwide problem for content creators,” he said.

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