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Spikes appoints Andrea Hayes as festival director

Spikes AsiaAdvertising event Spikes Asia has a new festival director.

Andrea Hayes, who had been standing in for Myriam Coupard who vacated the role due to health reasons, now takes on the role on a permanent basis as festival director of Spikes.

Hayes also has the role of event director for Digital Asia Festival and the Festival of Asian Marketing Effectiveness.

Coupard is moving to London to take on another position at Lions Festivals, which jointly owns Spikes Asia with Haymarket.

Haymarket Asia’s MD Tim Waldron said: “Andrea has played a major contributing factor in growing Haymarket Media’s events business in Asia and I have no hesitation in saying that under her leadership our joint venture Festivals business will embark on a new period of growth.

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