Basketball player Dwight Howard signs autographs with ball in stunt for Adidas

Adidas has launched a PR stunt in Manila featuring basketball player Dwight Howard.

By coding a new ball-tracking program, Adidas enabled Howard to sign autographs for his fans using a ball and a court, instead of pen and paper.

Fans were also invited to play one-on-one with Howard, with the movement of the ball captured to create unique signatures, which were printed on to t-shirts.

The agency behind the campaign was TBWA\Singapore.


Client: adidas
Agency: TBWA\ Singapore
Creative Director: Hagan de Villiers
Copywriter: James Holman
Art Director: Nuno Teixeira
Account Director: Peter Etheridge
Planner: Steven Watson
Marketing Manager (adidas): Sarah Fisher
Production Company: Six Toes Singapore
Executive Producer: Haydn Evans
Videographer/Editor: Erasmus William
Videographer/Sound: Ed Cryer
Technical Development: TBWA\ Santiago Mangada Puno
Technical Directors: Tadpole
Event Logistics: RSA

TBWA\ Santiago Mangada Puno (Philippines) Credits:
Nino Reyes (Assistant Creative Director)
Jake Tesoro (Creative Director)
Francis Bagnes (Producer)
Anne Rodriguez (Producer)
Maan de la Cruz (Producer)


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