News

Be Beautiful for Hindustan Lever wins at Branded Content & Entertainment Awards

A campaign by PHD Mumbai for Hindustan Lever was among the winners at last night’s Branded Content & Entertainment Awards, organised by Mumbrella.

PHD’s Be Beautiful platform won bronze in the best branded content category at an awards show dominated by Australian entries.

The grand prix went to independent agency The Monkeys for its campaign for telco Boost Mobile.

The story of a group of young people in a zombie apocalypse using their mobiles to stay alive was launched in June this year with the first episode clocking up more than 400,000 views.

The Monkeys also won the grand prix at last year’s inaugural Branded Entertainment Awards.

The other big winner of the night was the Dumb Ways to Die campaign for Metro Trains by McCann Melbourne.

The awards were organised as part of the Festival of Branded Content & Entertainment.

The winners list in full:

Grand Prix

  • Boost – Stay Living by The Monkeys in partnership with Boost

Best use of gaming

  • Run That Town for Australian Bureau of Statistics by Leo Burnett Sydney -BRONZE
  • Dumb Ways to Die for Metro Trains by McCann Melbourne – GOLD

Best use of a small budget

  • Perisher by Cassie De Colling of Natureel -BRONZE
  • #smartsolutions for Kia by We Are Social -BRONZE

Best use of experiential

  • Swisse Ellen DeGeneres Brand Campaign 2013 by Swisse Wellness – BRONZE
  • Daft Punk Album Launch Wee Waa by Sony Music with Smirnoff, Sony Mobile and Toohey’s Extra Dry – SILVER
  • Coca-Cola Small World Machines by Leo Burnett Sydney – GOLD

Best use of native advertising

  • The Naked CEO by CPA Australia -BRONZE
  • Monster High Create-A-Monster Campaign by Virtue Media with Carat and deviantART -BRONZE

Best use of interactive

  • Roadtrip Forever for Victoria Transport Accident Commission by Southern Cross Austereo – SILVER
  • Run That Town for Australian Bureau of Statistics by Leo Burnett Sydney – GOLD

Best integration or brand storytelling (non-fiction)

  • Tasmania: The Savage River Story by Southern Cross Television – BRONZE
  • Qantas – The Mane Event by The Hallway – SILVER
  • CPA Australia / The Bottom Line by CPA Australia Evolution Media Group – GOLD

Best integration or brand storytelling (fiction)

  • Rhonda and Ketut ‘Daydream’. An advertising love story by Ogilvy Melbourne – BRONZE
  • Roadtrip Forever for Victoria Transport Accident Commission by Southern Cross Austereo -SILVER
  • Boost – Stay Living by The Monkeys in partnership with Boost GOLD

Best use of music

  • Live at the House for Honda Australia by ZenithOptimedia – BRONZE
  • Dumb Ways to Die for Metro Trains by McCann Melbourne GOLD

Sponsorship / product integration (into an existing property)

  • Samsung Stadium by Razorfish, Samsung and Octagon -BRONZE

Best branded content campaign

  • BeBeautiful by PHD India – BRONZE
  • Boost – Stay Living by The Monkeys in partnership with Boost – SILVER
  • Dumb Ways to Die for Metro Trains by McCann Melbourne – GOLD

Best transmedia

  • Morgan’s Organic by Loud&Clear Creative -SILVER
  • Intel Giving Offspring Fans Inside Access by OMD Fuse Sydney with Intel, Channel TEN, The Project Factory and Spectrum – BRONZE

Best brand-commissioned project

  • Shell Freedom Riders Asia by MediaCom with Fox Sports – BRONZE
  • Can Stories – Short Films on Great Australians by Commonwealth Bank of Australia and Imagination Spring -SILVER
  • Boost – Stay Living by The Monkeys in partnership with Boost -GOLD
ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing