Berocca creates Facebook social status booster

BeroccaEnergy drink Berocca has created a widget that gives Singaporeans the ability to find and share news faster than their friends on Facebook.

The Berocca Social Booster serves up a selection of news articles from over 100 sites. The user can comment on these articles and hit ‘boost’ to post it on their Facebook page.

The idea is to boost Berocca’s positioning as a natural energiser that gives young people a mental and physical edge.

“As much as the clothes we wear, the music we listen to or the books we read, our social media exploits define how cool we are,” said Valerie Cheng, chief creative officer of JWT Singapore, the agency behind the campaign.

“The Berocca Social Booster gives consumers an extra edge in the race to lead, whether by way of thoughts and opinions, or to share the latest reads and trends with their online community of friends,” she said.


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