Cannes Lions launches health event
International advertising festival Cannes Lions is launching a two-day event for the healthcare communications sector.
The event will reward campaigns that have “a meaningful health benefit”, according to the organisers.
Two juries will assess everything from campaigns for prescription drugs to unbranded health awareness messages.
Lions Health will be held on 13-14 June at the Palais des Festivals in Cannes, just before the main festival the following week.
Entries to the awards will be accepted from 12 December.
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