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Carat appoints Kate Williams to lead APAC international client arm

Kate WilliamsCarat has hired an executive from a collective of independent media agencies to run its international clients division in Asia.

Kate Williams brings to an end a seven-year stint as MD of Columbus Media International to join Carat, and will report to regional boss Sean O’Brien.

She will be based in Singapore, and moves from New York to take on the role, which is a newly created position.

She previously worked at UK Independent media agencies BLM, now Arena Media, and Walker Media.

O’Brien said: “As technology and media continue to converge ever more rapidly, we need to continue to attract talent to our business that understands how best to leverage this convergence to drive business value to our clients through media.”

“Kate is exactly the type of talent we need. She is business focussed, collaborative, international and digitally savvy and is well placed to support our clients across the region, help to drive new business and continue to deliver on our brand promise of Redefining Media.”

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