Chupa Chups pays tribute to hell-raising kids in Hallowe’en campaign

Chupa ChupsCandy brand Chupa Chups has launched a Hallowe’en-themed campaign to celebrate the darker side of children.

A video compilation of screaming kids has been pieced together for Chupa Chups’ YouTube channel, created by ad agency BBH Asia Pacific.

The video ends with a much calmer child sucking on a Chup Chups lolipop.

The brand has also launched a website – called the Costumator – that enables people to create their own Hallowe’en costumes.


  • Creative Director: Tinus Strydom
  • Art Director: Kooichi Chee, Marcus Yuen, Germaine Chen
  • Engagement Planner: Lindsey Cummings
  • Business Director: David Webster
  • Account Director: Midori Watanabe
  • Account Manager: Bernice Ooi
  • Head of Production: Daphne Ng
  • Producer: Wendi Chong
  • Post: Pang Wei Fong, Elena Ho
  • Audio: Fuse Family

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