FYI

Panasonic sponsors CNN business segment Executive Innovator

CNN International has launched a new programme which profiles business leaders called Executive Innovator.

The segment has been sponsored by Panasonic.

The announcement:

CNN International has launched ‘Executive Innovator’, a new on air and online segment which profiles inspiring business leaders who are challenging perceptions, pushing the boundaries and creating fresh ideas. The segment is sponsored by leading electronics manufacturer Panasonic.

‘Executive Innovator’ airs fortnightly during ‘World Business Today’, a round-up of the day’s global business news, marketing trends and economic developments. The launch segment featured Lexus International’s President Kiyotaka Ise explaining why his new luxury stores sell everything but cars.

As well as being seen in millions of home around the globe, ‘Executive Innovator’ will also feature onCNN.com at http://business.blogs.cnn.com.

Vice President of News Advertising Sales for CNN Asia Pacific, William Hsu, commented: “CNN’s core audience are some of the most influential business decision-makers around, so we are delighted to partner with Panasonic to deliver these genuinely inspiring stories to our viewers around the world.”

Groupwide Brand Communication Division General Manager for Panasonic, Senju Kobayashi, commented:“We are pleased to present innovative ideas and thoughts from leading business executives through this partnership with CNN. Panasonic provides business solutions across various fields, and we look forward to learning from the stories that these innovators will share in this series.”

‘Executive Innovator’ airs every second Monday during ‘World Business Today’.

Air times:

Asia Pacific (Hong Kong Time)                     21:00

South Asia (New Delhi Time)                        18:30

‘World Business Today’ brings viewers around the world the day’s global business news with a particular focus on international market trends, economic developments, stock market trading, bids and take-overs. It is anchored from the key financial centers of Hong Kong, London and New York.

Source: press release

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