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Former Bates IndoChina CEO Peter Sandor launches agency

Peter Sandor

Peter Sandor

Peter Sandor, the former chief executive of Bates IndoChina and MD of McCann Indonesia, has launched his own agency in his home town of Melbourne.

Called Fearless Digital, the agency positions itself as a “hybrid, full service digital brand strategy agency”.

Sandor takes on the role of chief executive.

“Our formula is simple,” Sandor wrote on his LinkedIn profile page. “We truly integrate ideas and technology through consultative strategy, exceptionally creative and innovative technology solutions that deliver measurable results.”

Sandor’s career started out in Melbourne, where he was a senior suit at DDB and JWT.

He moved to Asia in 1996 to take a job as MD of McCann Vietnam, and spent 12 years working in the region.

He moved back to Australia in September 2010 to independent agency 10 Feet Tall as business development director.

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