IMAX Corporation appoints Ogilvy for digital comms in China

IMAX Corporation has awarded its digital marketing and communications account to PR agency H-Line Ogilvy in China.

The announcement:

BEIJING – H-Line Ogilvy today announced its win of the digital marketing and communications business for IMAX Corporation.

The public relations agency will be responsible for formulating and executing an overall digital communications strategy to promote IMAX Corporation’s core values, history, technologies and films. The work will include planning, content creation and community management for the brand’s presence on Chinese digital platforms such as Sina Weibo, Tencent Weibo, Renren, Douban, Youku and Baidu Zone. H-Line Ogilvy will also engage with Chinese key opinion leaders to drive online and offline promotions of IMAX’s unique experience and films.

Jessie Chou, Senior Vice President of Marketing and Theater Operations for IMAX Greater China, said, “The team won us over with their rich findings gleaned from social media listening posts that were incredibly detailed and insightful. We’re excited to work with them to increase IMAX’s brand awareness in China.”

Joe Yu, Managing Director of H-Line Ogilvy, commented, “The team is thrilled to work with this iconic global brand at the forefront of entertainment technology and innovation. We’ve developed a unique digital strategy that will translate IMAX’s dramatic cinematic experience to Chinese audiences and raise its overall visibility in China.”

IMAX Corporation is one of the world’s leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX® theatre network is among the most successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world-class cinematic presentations using proprietary IMAX, IMAX® 3D, and IMAX DMR® technology.

The agency’s scope of service includes a one-year retainer and projects.

Source: press release


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