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Isobar consolidates all 22 APAC offices under one name

Isobar logoAegis Media-owned digital agency network Isobar has consolidated all of its 22 offices across the region under one single name.

The change means that local operations formed through acquisitions, such as wwwins Isobar in China and Taiwan, Visual Jazz Isobar in Australia, TUS Isobar in Singapore and IF Isobar in Malaysia, will all now be known just as Isobar.

The reason for the change is to “accelerate full digital service offerings throughout the region”, the company has said.

“The collective passion to evolve Isobar into a better full-service agency solution for clients is the key motivation behind the single name, Isobar. It is a statement from our 1300 people in this region, of our intention and inspiration to create more effective, targeted marketing solutions with digital at the heart.” said Jean Lin, CEO of Isobar Asia Pacific.

Mark Cranmer, global CEO of Isobar, added: “The pioneering spirit and ambition of Isobar Asia Pacific continues to inspire us globally. This exciting development is indicative of the enthusiasm of our local leaders, as we explore a digital environment where there is no limit to how our best ideas can improve our clients’ business and brands.”

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