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Ken Mandel joins HootSuite to lead Asia expansion

Ken Mandel

Ken Mandel

Social media measurement company HootSuite is expanding in Asia and has named one of the region’s biggest names in digital to lead the business.

Former Buddy Media\Yahoo! and OgilvyOne executive Ken Mandel joins HootSuite as managing director as the company prepares to make use of US$165m in venture capital funding.

HootSuite already has clients in Asia including Australian Red Cross, Jetstar Airways and the City of Sydney, and plans to expand into Hong Kong, Southeast Asia, Japan and Australia.

Mandel takes on the role with over 20 years in experience digital, having worked as MD of Salesforce.com\Buddy Media, regional VP at Yahoo!, VP of OgilvyOne APAC and regional CEO of XM.

He said: “I’m thrilled to join HootSuite at this time of incredible growth. With our current momentum and global expansion plans the APAC market holds tremendous unlocked potential in the enterprise business sphere. I I look forward to building a strong regional team and enhancing HootSuite’s presence in APAC.”

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