MediaCorp strikes video ad deal with Videoplaza

Singapore media owner MediaCorp has struck a deal with video ad management platform Videoplaza.

The announcement:

Singapore, 23rd October 2013: MediaCorp, Singapore’s leading media broadcaster and Videoplaza, the leading global sell side ad management platform for video, have announced a partnership, in which MediaCorp will use Videoplaza’s ad management technology Karbon to monetise its Toggle over-the-top (OTT) service across multiple platforms and devices.

Karbon will strengthen MediaCorp’s Toggle OTT offering by enabling seamless monetisation of its content available across the web, on iOS and Android mobile devices, and in future across connected TVs. With two thirds of the users viewing the content via mobile devices, having a clear multidevice  monetisation strategy is critical. An end-to-end ad management platform for IP-delivered video, Karbon will enable MediaCorp to sell one audience across multiple devices or sell per device, to simplify the ad operations workflow and will provide a future-proof advertising strategy to accommodate new platforms and devices as they emerge.

“We pride ourselves on innovating our OTT services to make content available wherever and whenever consumers want it,” said Seow Yoke Kong, Vice President, Technology Services, MediaCorp. “To strengthen our OTT offering and monetise our audience across devices, we needed an ad management system capable of monetising across all current and future digital platforms.

With its innovative approach to cross-device video advertising, Videoplaza’s technology makes an attractive proposition which will enable us to future proof our ad strategy to accommodate new devices when they come to market.”

Toggle’s OTT service offers catch-up service and premium video contents to viewers online, on smart phones, tablets and smart TV, making content viewing an uninterrupted and engaging experience.

Nick Chuah, Business Director, Videoplaza, said: “MediaCorp is a truly multiplatform content provider and continues to push the boundaries of multidevice viewing. Powered by Karbon, the first deviceaware ad management platform, we are confident that Toggle will be well positioned to continue building out its cross-platform ad strategy. As the audience changes its viewing habits to watch content across different devices, its hugely exciting to be working with a pioneer like MediaCorp”.

Source: press release


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