OMG hires client to head up Thai digital operation
Rochelle Chhaya
Omnicom Media Group has appointed a client marketer for the newly created role of head of digital.
Rochelle Chhaya joins from Taiwanese smartphone brand HTC, where she was the head of marketing strategy for South Asia.
She will lead digital operations for the PHD and OMD media agency brands.
The move marks a return to OMG for Chhaya, who previously worked on digital projects for Intel while at OMD Singapore.
Clint Easthorpe, CEO Omnicom Media Group Thailand said: “As the media landscape continues to change at a dramatic pace, technology led innovation is crucial for the future of our business. The onus is now on agencies and media owners to develop approaches that work across platforms, whilst demonstrating to all stakeholders the true value that they add.”
“Rochelle’s role is not only as a key contributor in shaping and strengthening the value proposition of our already established team, but also in bringing proven international excellence that enhances our overall network. We are delighted to welcome her back to Omnicom Media Group.”
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