Sapient Nitro’s Asia strategy chief Sushobhan Mukherjee moves on

Sushobhan Mukherjee

Sushobhan Mukherjee

The regional vice president of strategy for tech-meets-creative agency Sapient Nitro has left the agency.

Sushobhan Mukherjee, who has been with Sapient Nitro for a year and a half based in Singapore, is currently weighing up his options after handing in his notice.

Mukherjee joined Sapient Nitro from RGA, where he was regional planning director, last year.

He told Mumbrella: “It has been an intensely rewarding experience working at the cutting edge of digital at SapientNitro, helping lay the foundations for a robust APAC business.”

“With digital moving rapidly to the core for businesses, I am keen to exert greater influence at the conceptual level, defining the future for brands as much as implementing technology,” he said.

“And, with the skills acquired over three years at two of the top digital agencies, first R/GA and then SapientNitro, the time seems perfect for cross-over folks like me to move back to the mainstream of brand building,” he added.

A replacement APAC strategy head starts at Sapient Nitro this week, the agency has said.

Mukherjee has also worked at JWT India, where he was vice president and strategic planning director, and as APAC strategy planning director at Publicis.

Mukherjee has also worked client side, as marketing manager at Discovery Channel.


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