FYI

Starcom launches brand consulting arm Zero Dot

Media agency Starcom MediaVest Group has launched a brand consulting unit called Zero Dot.

The unit has launched in the US and will roll out in Asia “soon”, according to the agency.

The announcement:

NEW YORK – October 28, 2013 – Starcom MediaVest Group (SMG) announced today that it launched a new unit at the company, Zero Dot, a new generation of brand consulting, experience design, strategy and original creation of content. Zero Dot works to solve clients’ marketing challenges with a unique approach. While the unit launched officially today, Zero Dot has already been driving new ideas, innovation and returns for numerous clients, including Procter & Gamble brand Cheer, who recently named Zero Dot as one of its creative partners.

Zero Dot, led by Jonathan Hoffman, SMG President, Experience Design, brings world class talent, ideas and technology for the era of convergence. The unit provides a new way for brands to think about creativity and ideas and its work is inherently designed for the digital age, across multiple screens—social and participatory at the core. Designed to work quickly, in an integrated fashion with a fast, agile process, Zero Dot yields ideas for clients who can take them to market faster than typical integrated marketing approaches.

“Consumers are at the center of everything we do,” said Laura Desmond, SMG CEO. “Keeping ahead of their pace of change and connecting with them in real-time is a part of our DNA. Today’s converged media world has created a need for more agile, multidisciplinary solutions, which is where Zero Dot comes in—serving as a consultancy that can create a new breed of experiences and catalyze speed to market so brands can engage today’s consumers in the moment..”

Zero Dot will collaborate with all SMG agencies and Centers of Excellence (COE) and joins a strong group of emerging media and content units at the company, including Liquid Thread; SMG’s global data and analytics COE; its emerging mobile and social COE; Big Fuel, SMG’s social agency; and its Search COE. Zero Dot will expand globally throughout 2014.

About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG’s three global agency brands: MediaVest, Starcom, and Spark. Ranked one of the largest brand communications groups in the world, SMG (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts. With nearly 6,500 employees in 110 offices worldwide, SMG partners with the world’s leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, Walmart, among others. In 2010, Adweek named SMG “Media Agency of the Decade.”

Source: press release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing