Thailand launches global MICE campaign

Thai MICEThe government of Thailand has launched a global campaign to attract more business visitors.

The campaign, from the Thailand Convention and Exhibition Bureau, aims to showcase the kingdom’s key destinations, business opportunities, and quality of Thailand’s MICE professionals.

Called Thailand CONNECT, the campaign, which centres on the website, is part of a push to achieve a 2014 target of 987,000 MICE visitors from abroad, with revenues projected at 96.9 billion baht (US$3.2 billion) – up 5 per cent and 10 per cent over the figures projected for 2013.

“The key word here is “CONNECT”. We believe that Thailand can “connect” extremely well with global buyers by offering a combined package of three Unique Selling Propositions,” said Nopparat Maythaveekulchai, TCEB’s president.


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